RENO, Nev. (KOLO) – The Silver and Blue now has an official brew. Alongside The Brewer’s Cabinet, the University of Nevada has launched Wolf Pack Ale.
“We’ve always wanted to do a Wolf Pack beer,” stated Chad Hartley, Nevada’s Associate Athletics Director. “We’ve just never had the time to do it the right way.”
Hartley – whose function contains overseeing the Pack’s strategic communications and licensing and branding – says he first thought of making a branded beer roughly 5 years in the past. When the COVID-19 pandemic suspended sports activities throughout the nation, the chance arose.
“In my mind, craft beer is inherently local,” stated Hartley, who calls himself a “semi-retired” residence brewer (an award-winning one). “Finding a local partner for that was important.”
“The Brewer’s Cabinet checked all the boxes.”
Mike Connolly, who opened The Brewer’s Cabinet in 2012, says the possibility to work with the University was one thing they might’ve by no means imagined.
”Instead of selecting an enormous beer firm, they selected us – an area beer firm – to try to help us,” stated Connolly. “We feel very honored and special to be part of the Wolf Pack.”
Wolf Pack Ale is German-style Kolsch beer, which craftbeer.com calls “crisp, delicate and oh-so-drinkable.”
“We put some hops into it. We dry-hopped it,” stated Connolly of Wolf Pack Ale, which is 4.9% ABV. “It gives it some more flavor and nose.”
“We wanted something that was approachable to a wide variety of beer lovers,” stated Hartley.
The almost yearlong venture is now a actuality, with the formally licensed beer creating a brand new income stream for each entities as we emerge from the pandemic.
And each side see this distinctive, native partnership lasting a very long time.
“It’s so cool to see we have a beer called Wolf Pack Ale. I went to school here, went to the football games,” stated Connolly. “My partner Chris played baseball for Nevada. So it’s just really exciting for us.”
Morrey Distributing Co., a 3rd native accomplice, has begun sending kegs of Wolf Pack Ale to varied space bars and eating places. You can even anticipate to quickly see cans of it at most grocery and liquor shops on the town.
“We want this to be a staple in this community. We want it to be on tap at every bar and restaurant and when you go to Wolf Pack games,” stated Hartley. “We want people to enjoy it and enjoy it responsibly.”
To learn the Wolf Pack’s official launch, click here.
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